When Escada asked Jonathan Saunders to design a capsule collection for the luxury label’s sporty diffusion line, we were curious to see how (or if) the London-based designer would incorporate his ultra-modern colors and prints. After all, the German fashion house has championed sophisticated elegance since 1976, so shaking up the aesthetic might have been a risky move. But for Sport Resort 2012, the brand welcomed the change and Saunders welcomed the challenge, producing an electric-hued range of graphic motifs that speaks to a new generation of Escada consumers.

Like a true meeting of the minds, Saunders infuses the luxury brands signature houndstooth print with a pop of cool color that feels very now. Saunders spoke of bringing a new, younger customer to Escadas stores and to Lord & Taylor, where the collection will bow, notes Marina Lorroude of Style.com, as she caught with the designer during the collection debut. As of now, hes slated to start with Resort and potentially move on to pre-fall, but if he draws crowdsand I wouldnt be surprisedI bet the label will court him for Fall and Spring, too. We couldnt agree more.

 

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